The Cathay Singapore: Hunger Games Promotion

I went to The Cathay the other day to check out The Hunger Games promotion after The Hunger Games Singapore's post. Cathay has invested a lot in the promotion, and I've never seen such a movie being promoted on such a big scale. It's three months before the movie will be released here, and if The Cathay were a collectible, it'd be labelled "The Cathay: The Hunger Games limited edition (available until March 2012!)"

If you are wondering why The Cathay is promoting ‘The Hunger Games’ on such a large basis, The Cathay belongs to Cathay Organization which also houses Cathay-Keris Films. Cathay-Keris Films is ‘The Hunger Games’ movie distributor in Singapore.

- The Hunger Games Singapore

Below is a collection of photos from my trips there. A lot of them are similar to what THG Singapore posted, but I felt a little bit like a tourist, and wanted to capture the magnificence for myself. You can check out their post for more photos.

Here's the main attraction, a giant snow globe. A ticket can be purchased to enter the snow globe. Up to four people can be admitted per ticket. Every person in the globe gets an instant Hunger Games themed photo.

Deflated.

In action.

It looks so... bouncy.

Side view: Cute reindeer! Capitol invention? Is it a pod?

Next time I'm bringing all three books inside with me.

Inside the snow globe. Photos are taken with permission.

You look so shiny.

Logo!

*swoons in over-excitement*

The mall has these hanging boards of various sizes on all its floors. I wonder if Cathay will let me keep one for souvenir?

Pillars at the main entrance of The Cathay.

Hello Mockingjay ornament!

Before the event was open, this themed poster was placed on a stand. Replace the 'NO ENTRY' with a photo of you in the snow globe, and tadah! Instant photo. With a stand. *squee*

The other main reason why I went there: HUNGER GAMES poker cards! One free with every ticket. The cards are circle, and you can see them from THG Singapore's post. The packs are now stacked nicely in my room right below my Hunger Games/Mockingjay poster that I bought off eBay. /moneywellspent

Now, if you think that's pretty run of the mill, check this out. This is the signboard outside the male and female public toilet/bathrooms. It usually features some art, but it's been covered by a poster of two of The Hunger Games characters.

Peeta and Katniss?

Nope. Gale and Katniss. Gale for male, Katniss for female ...of course. They're really playing up this love triangle aspect of the movie. I guess this means that Peeta will only be heavily featured in the second movie, Catching Fire?

I bet that's what you say to everyone!

Ahem. It's slightly disconcerting how they're staring into the entrance of the bathroom, but it's much better than staring at the wall. Or through the wall, pining for the other ala Rose and Ten in Doctor Who's Doomsday.

Hi Katniss!

Taking things to another level: a Hunger Games feature on the bathroom mirrors.

Some normal promotions.

Movie poster. Want. March is not soon.

And this is the part where I actively encourage you to do as I say, not as I do: Do not take photographs or videos in the cinema hall!

This is a photo of the screen/promotion slides flashing in the theaters before the movie started. My sister and I were posing for some self-shots when this came up and I snapped a quick picture of it. I immediately felt guilty. (I'm sorry Cathay! Please don't penalise me. D:)

As you can see, they're really promoting Gale and Katniss. It's interesting, the angle they're taking. As a Hunger Games fan, I'm excited to see how far this will go. As a Peeta fan, I'm shooting glares at Gale.

I can't wait to see what they have up their sleeves as we enter 2012. It's going to be mind-blowing.

ETA: Playing up the Gale and Katniss angle feels odd, because there's not a lot of interaction between the two in the Games. You can say that there's not a lot of interaction between Katniss and Peeta too, but the thing is that Katniss and Gale's relationship has already been established: as best friends and more potentially. Katniss and Peeta's relationship however, grows within the scope of the game. They're both friends, and enemies, fighting for their lives and it's a much more interesting dynamic that I feel should be promoted rather than the lost sweethearts from District 12 that they're working on now.

Please credit LiyanaLand.com if you're going to use any of these photos. Thanks!